Web Design Trends and Designing for Your Audience

 Web style Trends and coming up with for Your Audience

There's only 1 constant within the world of we have a tendency to design and develop which is change. We’ve been doing this for 16+ years and have seen all styles of design trends – sensible and bad.

Whereas we welcome the possibility to revamp our client’s websites, we invariably stress that a redesign must be supported over simply personal taste.

Whereas wanting around the interwebs you may probably encounter a website you actually love. That’s great. It’s vital to be receptive to new concepts and meanss|alternative ways|other ways} of presenting your whole. But, do that cautiously.

You mostly wish to raise yourself however this new style technique facilitates:

1. “Does it help to support our brand that produces communication with our audience work seamlessly?”
2. “Does it give an improved thanks to delivering our message in a way that resonates with our audience?”
3. “Is it a better way to organize our info visually that our audience would appreciate?”
4. “Does it improve the site’s user experience?”
5. “Would it facilitate to line you except for your competition, creating you a lot of favorable choice for your audience?”

Here are some queries that ought to ne'er get on this list:

1. Is it cool?
2. Is it popular?
3. Does one suppose it’s neat?
4. Will the corporate executive think it’s neat?

In fact, the design of your website matters. But, who it matters to is most important. therewith in mind, take a glance at a number of the trends below with an eye fixed towards your audience.

Here are some design trends we’ve been focusing on lately:

1. Long Scrolling sites
2. Mobile 1st approach (Responsive Design)
3. Massive visual headers
4. Optical phenomenon
5. Flat style

Long Scrolling Sites

This can be {we have a tendency tobsite|an internet site|a web site} wherever all content resides on one long page. you'll embody navigation that jumps you ahead to an exact section of that page.

A good example of this is a site we designed for Planet Technologies to market service for his or her American Public Sector audience. The message was simple and didn't necessitate a concerned website. an easy scroll through can get the user all the knowledge they need.

If you have got an easy message that may simply add this format, take into account an extended scrolling website.

Here is another example of a long scrolling website we’re operating on. As you'll see, it’s a simple message and also the style uses visual cues to guide you along…

Mobile 1st Approach (Responsive Design)

Mobile-first design means that the main target starts with the mobile audience first. you propose your design around their desires first.

A decent example of a website with a powerful mobile audience is one we have a tendency to do for Visit Montgomery. a decent deal of their content is catered to fogeys trying to find things to try and do in Montgomery County, MD. the bulk of those searches are returning from mobile devices.

This site uses a responsive design which means it'll render properly for desktop, pill, and smartphones. and also the info placed upfront is certainly back-geared toward a mobile user.

Take a glance at your ANalytics and confer with your audience. Are they trying to find your info totally on their mobile devices? you would possibly wish to think about a mobile 1st approach.

Massive Visual Headers

Generally, you don’t want to overwhelm your audience with too several choices. generally, it’s higher to stay things simple and swear a lot of on style to drive conversion.

This can be wherever large visual headers are effective. For example, we have a tendency to design an internet site for USAN, an IT Firm primarily based in Atlanta, with an oversized visual header back-geared towards an easy promotion.

The sole raise “above the fold” is to be told a lot of a few products. Keeping things straightforward will often facilitate driving your purpose and improve conversions.

Also, bear in mind that an image paints cardinal words. exploitation large visual headers can help support your message while not having to use a bunch of boring text.

Optical phenomenon

An optical phenomenon could be a style and writing trend that's extremely popular right now. is} one you would like to watch out with. generally, the result can be a little overwhelming.

That said, it's visually compelling and may add motion to a website while not exploiting Flash or video. the optical phenomenon can offer the looks that the background is moving at a distinct rate than the foreground of a page.

Here could be a nice example showing how parallax works. explore every layer below – the yellow things (whatever they are), the bushes, and also the sky. every layer moves at a different speed giving the illusion of perspective…

To visualize AN example of an optical phenomenon we have a tendency to site, take a glance at the parallax homepage we designed for CTAC – http://www.ctacorp.com/.

If you're attempting to feature motion to assist guide the user through your content, parallax may be a decent idea. If you are trying to add motion as a result of its cool, be careful.

Flat style

Flat design is one of my personal favorites. it's, however, it sounds, design exploitation objects that are flat in color or appearance. It’s a minimalist approach to design.

Many years back, textures were terribly popular. Now, with mobile devices and responsive design, it’s tougher to form these textures to work well across multiple devices.

Flat design offers the texture of layers and depth, however with blandish colors, and minimalist design techniques. In this manner, it’s abundant easier to make the planning work on multiple devices.

Plus, a flat design may be very fun. Take, for example, the design with did for online chat computer code supplier Velaro. the colors are flat and the textures are very minimal. however, the site still has depth and playfulness to it…

If you would like to seem fashionable with the same design across multiple devices, I'd advocate attempting out some flat design.

Bear in mind to style for Your Audience

Web site design shouldn’t be a matter of what one individual thinks is cool. Your design serves a purpose. Your design supports your message, your goals, and ultimately helps your audience get what they have from you.

So, deem what they need. however, might you use one of these techniques above? would it not support the wants of your audience? style may be fun. style can be fascinating or perhaps groundbreaking. But, invariably ensure it supports your goals.

What are a number of your favorite styles or design techniques? allow us to understand within the comments